Margo Flanagan and Rosa Power of Two Raw Sisters had already proven their food philosophy and recipes resonated with thousands through bestselling books and a loyal social media following. And yet, like many successful content creators, they hit a familiar ceiling. They were limited by traditional publishing, platform dependency and scaling constraints. The idea for an app, and a new phase of their business, was born.
Two Raw Sisters had proven product-market fit, a valuable library of tried and tested recipes, and an entrepreneurial vision for a new phase of growth. What they needed was a partner who could deliver on technical expertise and a keen understanding of how to package content into a digital product seamlessly and intuitively. That's where Armada comes in.
Before writing a single line of code, we focused on understanding the business fundamentals. The monetisation strategy centred on a subscription model that would generate predictable monthly recurring revenue.
The cornerstone feature designed to become indispensable to users' weekly routines.
Subscribers feel like they have a nutritionist in their pocket.
Searchable and organised by dietary needs, making it easy for users to find exactly what they need.
Added layer of value that resonates with their core audience.
On the technical side, we built smart infrastructure that would allow Two Raw Sisters to run their business independently.
Handled subscription management and provided clear analytics on recurring revenue.
Implemented so Margo and Rosa could update content, add new recipes, and manage meal plans without needing developers.
Built for both iOS and Android from a single codebase, reducing development time and future maintenance costs.
The app has given Two Raw Sisters a boost in their business in three significant ways.
Monthly recurring income from subscribers provides financial stability that book sales never could. Annual subscription options generate immediate cash that can be reinvested.
No more algorithm anxiety. They have a direct relationship with customers, complete control over their content and pricing, and access to rich customer insights.
They can serve 100 subscribers or 10,000 with the same infrastructure. Adding new recipes increases value without increasing costs.
If you have an engaged audience and a vision for something bigger, let's talk about how we can help you build it.
Book a call